What was the importance behind Converse buying that warehouse in Brooklyn? -Beers
Converse was celebrating their grand opening in SoHo, to celebrate this they had a lot of free things for the guest and musical attraction Matt and Kim. According to the text bands and brands actually need each other, so by having a warehouse party it allows both the band and Converse to support its product. It was a way of embracing their look and how they want their company to appear to others.
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