1. Do you think that applying music-industry techniques to brands is an affective way to gain an audience?
2. What other companies can you think of other than Levi's or Mountain Dew that use celebrities for promotion?
3. The text states, "the people who are waitng for a booking agent and a manager and a record label- its not going to really work out like that". Do you think that unique ways, like how Matt and Kim got in the industry, is how people that want to be famous should approach it?
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